Urban design is the language of the city.
multidisciplinary people coming together to create the city and bring it together. 75% of the worlds population living in cities by 2050. 1/3 of the population living in slums of cities. Health and hygiene is the biggest issue within cities and their slums. over 20/30 years the population of people living in slums doubles/triples without the government dealing with the original inhabitants. Urgency to improve cities, conditions so urbanisation doesn't happen in the form of slums. Garden city movement - separating parts of the city via roads and green belts. Modernist. Minimalistic. Brasilia built with modernistic views. seen as inconvenient, too separated out, too extreme. the movement is becoming an issue in developing countries due to high amounts of traffic which is bought on by the large number of trips that have to be made. Copenhagen - policy to encourage cycling. In 10 years, the number of people cycling in the city doubled. pedestrian - cyclists - parked cars - moving traffic makes sure public spaces are well kept and loved. moveable chairs/seating makes people feel welcome. sprawl - no longer suburbia, redistributing density of population over a larger area. walkable, connected, compact communities.
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Branded world - everything is branded
Steve Jobs was seen as a walking/talking brand, from his company to recognisable clothing. Apple have intel products in them, two brands. Adobe rely on loyalty from their customers. California has it's own band, as does the USA as a whole. Trump and Obama are seen as themselves bands to a certain degree. The only unbranded thing left in the earth...is it only a matter of time? The Culture of Design - Guy Julier Authentic text - Sarah Banet Weiser Naomi Klien - No Logo - Corporation to produce brands rather than products. Image based difference between the brands rather than the products. Standards and values - Corporate identity and brands Objects of Desire - Adrian Forty - Design can be used to convey to people the the shape and nature of organisations that may otherwise appear to be formless. Twentieth Century Design. Pentagram - redesigns programme identities (70's) 1st function of advertisement is to create a distinction from other brands rather than the products. o2 vs vodaphone - mayfly ad - association with happiness, fulfilment, love Adam Arvidsson, Bands: Meaning and value in media (2004) Brighton as a brand (place branding) social history underpins but society constantly changes visit brighton brand guidelines - Promoting brighton to visitors (priority) logo can be used by anyone promoting brighton outside of the city. logo represents brighton as a free thinking, creative city. colours used: magenta, black, cyan, pantone255 "free spirited atmosphere" "free thinking city" creative, free, energy, european. Incorrect logo use restrictions the idea of a voice - energetic, personal, free thinking, informal, direct to represent the city bp were rebranded to look eco friendly/clean then had the deepwater explosion and caused chaos. 1972 olympics, germany rebranded itself to get away from the nazi image of the previous olympic games the help in 1935. The City - A Refugee 05/10/16
City is to be modern - renaissance modern? - arts and crafts movement modern? - architecture modern? "Urban Experience" Francis Alys, Mexico City 1993 - looks at how people occupy space (specifically a small area when given a large one) Utopia, first referred to by Francis Moore 1519 utopia refers to the 'ideal place' in contrast to dystopia which is as bad as a place can possibly be. 'utopia' - 'eu' - happy/perfect - 'ou' - no place Utopia - mythical place. egalitarian society. nostalgia - ache, pain, returning home, yearning for the past. 18th century country side = a site of danger where poverty was rife. seen as a signal of madness to walk in the country side which meant everyone wanted to 'escape to the city'. recreating 16th century romantic gardens = creating a 'perfect' rural landscape. Seurats Le Greund Jatte 1886 atomises the result of Haussmann's Paris and the role of Flaneur. A place of display - fashion, social relations, a novel way of being within the city. Spectacle - A public show prepared for the purpose of display. the great exhibition, Manets L'Exposition Universelle Baudelaire - Flaneur (male) Botanist of the pavement, observes gazes flaneuse (Female) = Prostitute anonymity in the city manet; bar at the folie Begeres 1882 Advertising in city space- bill posters John Orlando Parry - A London Street Scene 1834 Words (esp advertising) part of the city landscape psychogeography - the art of walking around study of specific effect of the geographical environment Jake Barton - City of Memory - Performance Map DR Arno Peters - The Peters Projection. |
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